Founder and Chief Research Officer.
Lionel Wang set up Marketing and Innovation, L.L.C in June 2001 and Engage 123, Inc. in 2006. Since starting up the operation, he successfully implemented several marketing research and clickstream applications to major advertising agencies, management consulting firms, marketing research companies, and a global e-Commerce firm. His work in CRM received an honorable mention in Asia's First 1-to-1 Innovator Awards sponsored by Peppers and Rogers Group.
Prior to founding Marketing and Innovation, Lionel Wang was Vice President of Product Development at NFO Interactive from June 2000 to June 2001. In that capacity, he evaluated and implemented numerous Web-based Marketing Science applications.
Lionel Wang joined The NPD Group in 1996 as Director of Analytical Services. He was responsible for providing analytical support, research design, and consultation to both NPD clients and staff. Mr. Wang specialized in Market Structure, Consumer Segmentation, Brand Equity, Choice Modeling, New Product Forecasting, Advertising Analysis, and Point of Sales Modeling. He also developed Web-based Marketing Science applications for The NPD Online Research Group. He played a dominant analytical role in developing Forrester's Technographics and FCB's Relationship Monitor.
Before NPD, Mr. Wang was Vice President of Analytics at A.C. Nielsen where he managed an analytical modeling group on Kraft Foods/White Plains account. Before that he was the Director of Product Development at Information Resources from 1989 to 1994. In that position, he developed and implemented several household panel and store level applications. Between 1984 and 1989, Mr. Wang held two separate positions in Corporate Planning and Marketing Research at The Gillette Company.
Mr. Wang presented several research studies at the Marketing Science conferences, ESOMAR, AMA/Advanced Research Technique forums and DMA conferences. His works on media effectiveness and consumer segmentation analyses received outstanding accomplishment recognition at the Kraft Foods research conference. His visionary research on incorporating brand equity into baseline analysis broadens the scope of standard marketing mix modeling.
Mr. Wang holds a Master of Science Degree in Operations Research from Stanford University, an MBA from California State Polytechnic University, and a Bachelor of Commerce degree from Tamkang University, Taipei.
Karl Irons specializes in empowering research companies to develop more efficient processes and resolve pending new business initiatives. Until September of 2002, he was employed by the NPD Group in a number of capacities. He spent most of 2002 designing more cost-efficient production processes that spanned the scope of NPD's various businesses.
As President of NPD Online Research, Karl shared responsibility for developing and implementing the online strategy for The NPD Group's various businesses. Previously, he had been President of NPD's Custom Research Services business unit. Mr. Irons joined NPD in 1994 as Vice President, Analytical Services where he oversaw the growth of NPD's value-added products.
Before joining NPD, Mr. Irons held a variety of positions in Product Development, Business Management, Marketing Consulting and General Management with BASES Burke International and its predecessors, Management Decision Systems and Irons Consulting & Analytics. He has degrees in mathematics from Case Institute of Technology and the University of Toledo.
Dr. Chiang Jeongwen is a Professor of Marketing at CEIBS since January 2010, where he is also the Chair of the Department of Marketing. He previously taught at Cheung Kong Graduate School of Business and the National University of Singapore as Professor of Marketing. Dr. Chiang’s previous academic experiences include University of Rochester, Washington University in Saint Louis, and Hong Kong University of Science and Technology.
Dr. Chiang received his B.A. at National Taiwan University, his M.A. at Rutgers University, and his Ph.D. at the University of Minnesota, all in Economics. His research areas cover competitive analysis, consumer choice, new product development, market forecasting, and consumer satisfaction. Dr. Chiang's research has been published in journals including Marketing Science, Management Science, and Strategy Management Journal. He served as the regional editor-in-chief of International Journal of Research in Marketing and International Journal of Marketing Education, and on the editorial board of Journal of Marketing Science.
Dr. Chiang often teaches executive programs for companies such as China Telecom, Hainan Airline, and China Mobile. Additionally, he consults for multinational companies including Xerox, Merck Sharp & Dohme, and HSBC (Hong Kong).